iGolf Information for Golf Clubs & Facilities

iGolf is an online subscription platform administered by England Golf, offering non-club members a Handicap Index® and Personal Liability Insurance provided by Marsh Sport.

Whether you’re a golf club or facility, iGolf can help you connect with a growing community of passionate golfers. Learn how iGolf can benefit your club or facility below.

Key Facts About iGolf

• Over 53,000 active iGolf subscribers in England.
• 13,000+ iGolf subscribers have transitioned to full club membership.
• 79% of iGolfers have obtained their Handicap Index®.
• Over 570,000 general play scores submitted since launch.

Insights About iGolfers

• 49% of iGolfers play more golf since joining iGolf.
• 46% of iGolfers are likely or very likely to join a club in the future.
• 46% of iGolfers typically play golf with club members.
• 70% of iGolfers book tee times by directly contacting the club.

Additional iGolf Engagement Statistics

• Total Traffic: Over 6,000 visits to our Offers & Opportunities webpage in 2024.
• Email Marketing: iGolf sends a monthly Offers & Opportunities email to a list of opted-in subscribers. From January to November 2024:
  • Unique Opens: 101,237
  • Open Rate: 43.85%
  • Total Clicks: 7,663

Benefits for Golf Clubs and Facilities

iGolf is designed to support golf clubs and facilities by driving engagement, increasing visibility, and fostering connections with iGolf’s community. Here’s how:

For Golf Clubs:

1. Membership Conversion: Since iGolf launched in July 2021, many iGolf subscribers have transitioned into club memberships.
2. Promote Offers: Share your club’s current offers, discounts, or opportunities (e.g., competitions, green fees, memberships) with iGolf subscribers.
   • View our Club Offers & Opportunities page
   • Submit your offers and opportunities for iGolfers
3. Marketing Support: Access ready-to-use marketing templates, including social media assets and editable A4 posters, to help promote your offerings.
   • Find marketing templates in our Useful Information section below.

For Golf Facilities:

1. Boost Facility Affiliation: Showcase your deals, discounts, and prospects to iGolf subscribers. If your facility is not affiliated, explore the benefits of affiliation with England Golf:
   • Learn more about affiliation
2. Dedicated Promotion: England Golf will promote your offers and opportunities across multiple channels, including the iGolf website, email communications, and social media.
3. Marketing Resources: Utilise marketing templates to enhance visibility and attract golfers.

What Happens With My Offer?

Once submitted, your offers and opportunities will be actively promoted by England Golf to the iGolf community. This includes:

• Featuring them on the iGolf website.
• Including them in email campaigns.
• Highlighting them on social media.

All marketing resources can be accessed in our Useful Information section below.

Need More Information or Support?

If you have questions or need assistance, we’re here to help:

Contact for Clubs

For club-specific inquiries, connect with your regional Club Support Officer:

• Find your Club Support Officer here.

Contact for Facilities

For facility-specific support:

• North: Adam McAlister – adam.mcalister@englandgolf.org | 07808 364382
• South: Sebastian Forrest – sebastian.forrest@englandgolf.org | 07702 913831

General Inquiries

For general questions about iGolf:

• Email: igolf@englandgolf.org